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Everyday TechnologyMachines and the Making of India's Modernity$
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Everyday Technology: Machines and the Making of India's Modernity

David Arnold

Print publication date: 2013

Print ISBN-13: 9780226922027

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226922034.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 04 July 2022

Technology and Well-Being

Technology and Well-Being

Chapter:
(p.121) Chapter Five Technology and Well-Being
Source:
Everyday Technology
Author(s):

David Arnold

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226922034.003.0052

This chapter describes the association of machines with images of health, one of the ways in which goods or commodities are advertised and sold, focusing on advertising and the success of the printing press, and the vital role advertisement plays in India's print culture. It discusses the promotion of health and well-being as the commonly used themes of advertisement in India.

Keywords:   machines, health, well-being, advertising, printing press, advertisement, print culture

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