Swadeshi Machines
Swadeshi Machines
This chapter focuses on the concept of swadeshi, and its role in the dissemination and appropriation of everyday technology. It also describes the origins and progress of the swadeshi movement, and its contribution to the changes in Indian consumption tastes and demands. One of the most successful of all swadeshi enterprises was the production and sale of Ayurvedic medicines, a primary feature of Hindu cultural revivalism but also a significant avenue for emerging Indian commerce and consumerism.
Keywords: swadeshi, everyday technology, Indian consumption tastes, Ayurvedic medicines, Indian commerce, consumerism
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