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Health Care Issues in the United States and Japan$
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David A. Wise and Naohiro Yashiro

Print publication date: 2006

Print ISBN-13: 9780226902920

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226903248.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 27 September 2021

Conjoint Analysis to Estimate the Demand for Nicotine Replacement Therapy in Japan

Conjoint Analysis to Estimate the Demand for Nicotine Replacement Therapy in Japan

Chapter:
(p.229) 10 Conjoint Analysis to Estimate the Demand for Nicotine Replacement Therapy in Japan
Source:
Health Care Issues in the United States and Japan
Author(s):

Seiritsu Ogura

Wataru Suzuki

Makoto Kawamura

Tamotsu Kadoda

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226903248.003.0011

This chapter addresses the demand for nicotine gum in Japan. It explores the smoking cessation assistance policy with nicotine replacement therapy (NRT) using original survey data gathered in late 2001. A high price is preventing the diffusion of nicotine gum. The price of nicotine gum had a negative effect on nicotine gum purchasing, the price of cigarettes had a positive effect, and access to the gum had positive effects on nicotine gum purchasing. The benefits associated with the subsidy for nicotine gum are a decrease in smoking-related illnesses through successful smoking cessation. This would make annual medical insurance payment fall by 67.6 billion yen. When the change in the lifetime medical insurance payments and health capital accumulation are taken into account, 3,300 billion yen should be added to the benefits in the long run.

Keywords:   nicotine gum, Japan, smoking cessation, nicotine replacement therapy, cigarettes, medical insurance, health capital accumulation

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