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The Total Survey Error Approach – A Guide to the New Science of Survey Research - Chicago Scholarship Online
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The Total Survey Error Approach: A Guide to the New Science of Survey Research

Herbert F. Weisberg


In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the time, though, survey research was in its infancy, and only now, six decades later, can public opinion measurement be appropriately called a science, based in part on the development of the total survey error approach. This handbook presents a unified method for conducting good survey research centered on the various types of errors that can occur in surveys—from measurement and nonresponse error to coverage and sampling error. Each chapt ... More

Keywords: George Gallup, public opinion measurement, measurement error, nonresponse error, coverage error, sampling error, time considerations, ethics

Bibliographic Information

Print publication date: 2005 Print ISBN-13: 9780226891279
Published to Chicago Scholarship Online: March 2013 DOI:10.7208/chicago/9780226891293.001.0001


Affiliations are at time of print publication.

Herbert F. Weisberg, author