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Wannabe UInside the Corporate University$
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Gaye Tuchman

Print publication date: 2009

Print ISBN-13: 9780226815299

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226815282.001.0001

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Plans and Priorities

Plans and Priorities

(p.152) 8 Plans and Priorities
Wannabe U

Gaye Tuchman

University of Chicago Press

This chapter discusses how the central administrators at Wannabe University tried to implement some of the changes that would improve its ranking, and discusses the impact of these changes of faculty, stressing how the shift of emphasis from one provost to the next leads to inconsistency and confusion. It asks about the mission of a public research university, noting how the characterization of higher education as both a public and a private good produces organizational ambivalence. That ambivalence was particularly clear as Wannabe's specific policies about “managing” diversity shifted when one provost replaced another.

Keywords:   accountability, higher education, managing, academic administrator, audit culture, Wannabe University, accountability regime, central administration, public research university

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