- Title Pages
- Introduction Capitalism, Consumption, Commerce, and Music
- 1 Music and Advertising in Early Radio
- 2 The Classes and the Masses in the 1920s and 1930s
- 3 The Great Depression and the Rise of the Radio Jingle
- 4 Music, Mood, and Television
- 5 The Standardization of Jingle Production in the 1950s and After
- 6 The Discovery of Youth in the 1960s
- 7 Consumption, Corporatization, and Youth in the 1980s
- 8 Conquering (the) Culture
- 9 New Capitalism, Creativity, and the New Petite Bourgeoisie
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