Jump to ContentJump to Main Navigation
The Sounds of CapitalismAdvertising, Music, and the Conquest of Culture$
Users without a subscription are not able to see the full content.

Timothy D. Taylor

Print publication date: 2012

Print ISBN-13: 9780226791159

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226791142.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 07 July 2022

New Capitalism, Creativity, and the New Petite Bourgeoisie

New Capitalism, Creativity, and the New Petite Bourgeoisie

(p.231) 9 New Capitalism, Creativity, and the New Petite Bourgeoisie
The Sounds of Capitalism

Timothy D. Taylor

University of Chicago Press

This chapter focuses on the new petite bourgeoisie in advertising, a social group that adheres to the ideologies of creativity and the hip and the cool. It considers who these people are, including their relationship to techno and alternative music. The chapter also discusses their involvement in promoting a new capitalism that is more culturalized than earlier ones.

Keywords:   new petite bourgeoisie, advertising, creativity, cool, techno, alternative music, new capitalism

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.