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The Sounds of CapitalismAdvertising, Music, and the Conquest of Culture$
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Timothy D. Taylor

Print publication date: 2012

Print ISBN-13: 9780226791159

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226791142.001.0001

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Consumption, Corporatization, and Youth in the 1980s

Consumption, Corporatization, and Youth in the 1980s

(p.179) 7 Consumption, Corporatization, and Youth in the 1980s
The Sounds of Capitalism

Timothy D. Taylor

University of Chicago Press

Market segmentation in the 1980s was assisted by the advent of cable television. One of the earliest and most successful of all the early cable channels was Music Television (MTV), a cable television station that plays videos of popular songs. This chapter explores the rise of market segmentation and the use of music to target specific groups of consumers. It focuses on the rise of MTV and its influence on advertising in the early 1980s.

Keywords:   market segmentation, cable television, Music Television, MTV, videos, songs, music, consumers, advertising

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