The Standardization of Jingle Production in the 1950s and After
The Standardization of Jingle Production in the 1950s and After
This chapter returns to the history of the jingle, particularly the standardization of jingle production in the 1950s. It discusses the entry of Broadway composers into advertising music and the rise of jingle singers. It also discusses the rise of a unique style of music in the postwar era, which was commonly referred to as jingles that employed the Madison Avenue Choir. The chapter also chronicles the decline of the jingle in the 1990s.
Keywords: jingle, jingle production, broadway composers, advertising music, jingle singers, postwar era, Madison Avenue Choir
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