Music, Mood, and Television
Music, Mood, and Television
The Use of Emotion in Advertising Music in the 1950s and 1960s
This chapter examines the rise of television in the 1950s and the use of emotional appeals in advertising music in the 1950s and the 1960s. It focuses on the effectiveness of music used in advertising with respect to the question of emotion. The chapter also identifies the composers who helped broaden the emotionality of music in advertising: Mitch Leigh, Mitch Miller, and Roy Eaton.
Keywords: television, emotional appeals, advertising music, music, advertising, emotion, Mitch Leigh, Roy Eaton
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