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The Sounds of CapitalismAdvertising, Music, and the Conquest of Culture$
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Timothy D. Taylor

Print publication date: 2012

Print ISBN-13: 9780226791159

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226791142.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 18 May 2022

Music, Mood, and Television

Music, Mood, and Television

The Use of Emotion in Advertising Music in the 1950s and 1960s

(p.101) 4 Music, Mood, and Television
The Sounds of Capitalism

Timothy D. Taylor

University of Chicago Press

This chapter examines the rise of television in the 1950s and the use of emotional appeals in advertising music in the 1950s and the 1960s. It focuses on the effectiveness of music used in advertising with respect to the question of emotion. The chapter also identifies the composers who helped broaden the emotionality of music in advertising: Mitch Leigh, Mitch Miller, and Roy Eaton.

Keywords:   television, emotional appeals, advertising music, music, advertising, emotion, Mitch Leigh, Roy Eaton

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