Jump to ContentJump to Main Navigation
The Sounds of CapitalismAdvertising, Music, and the Conquest of Culture$
Users without a subscription are not able to see the full content.

Timothy D. Taylor

Print publication date: 2012

Print ISBN-13: 9780226791159

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226791142.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 05 July 2022

The Great Depression and the Rise of the Radio Jingle

The Great Depression and the Rise of the Radio Jingle

(p.65) 3 The Great Depression and the Rise of the Radio Jingle
The Sounds of Capitalism

Timothy D. Taylor

University of Chicago Press

This chapter discusses the onset of the Great Depression and the rise of the singing commercial or radio jingle. It begins by discussing the precursors of the radio jingle: street cries, sales pitches in verse, and sheet music advertising. It then explores the emergence of the radio jingle before World War II. The chapter also describes some popular jingles that were recorded during this period.

Keywords:   Great Depression, singing commercial, radio jingle, street cries, sales pitches, verse, sheet music, jingles

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.