The Classes and the Masses in the 1920s and 1930s
The Classes and the Masses in the 1920s and 1930s
This chapter explores the strategies employed by advertisers and advertising agencies in investigating their audience and determining who was listening to their programs, and what kind of musical programs listeners preferred. It discusses the use of polls and surveys to assess listener preferences and to design programs that the audience might like.
Keywords: advertisers, advertising agencies, audience, programs, musical programs, polls, surveys, listener preferences
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