Music and Advertising in Early Radio
Music and Advertising in Early Radio
This chapter examines radio advertising and how the radio became conceptualized as an advertising medium. It begins by examining the history of radio broadcasting. It then discusses the following: selling radio to advertisers and advertising agencies, strategies on how radio advertising should be funded, programs developed to generate goodwill, the debates over which music was suitable in broadcast advertising, and translating print advertising practices to sound. The chapter also examines two early programs, the Clicquot Club Eskimos and Aunt Jemima.
Keywords: radio advertising, radio, advertising, advertisers, advertising agencies, broadcast advertising, print advertising, music, Clicquot Club Eskimos, Aunt Jemima
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