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Gerald D. Suttles and Mark D. Jacobs

Print publication date: 2011

Print ISBN-13: 9780226781983

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226782010.001.0001

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Normalizing the Economy: Popular Ideology and Social Regulation

Normalizing the Economy: Popular Ideology and Social Regulation

(p.187) Chapter Nine Normalizing the Economy: Popular Ideology and Social Regulation
Front Page Economics
University of Chicago Press

This chapter provides a discussion on popular ideology and social regulation. The 1929 naturalized economy initially moved along with all the determinism of the tides. News was read as a claim rather than only a description. Dramatisms in the news media tended to dampen social reaction or to quiet what might otherwise be uncertain, disturbing, or alarming news. The dramatisms of the events of 1929 and 1987 were recorded in a literary genre that continues in the readable canon of market crashes. Dramatisms exist as a whole, and, therefore, membership must fit into their narratives, their personae, and their wordscapes. Exceptions will occur. Language, especially printed language, appeared to function at the schemata level where memory locks its parts onto an existing ensemble: a story, a theory, a paradigm, or, at least, a parallel.

Keywords:   popular ideology, social regulation, 1929, 1987, news media, dramatisms, market crashes, wordscapes

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