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Front Page Economics$
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Gerald D. Suttles and Mark D. Jacobs

Print publication date: 2011

Print ISBN-13: 9780226781983

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226782010.001.0001

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The Annual Business Cycle and Its Promoters

The Annual Business Cycle and Its Promoters

(p.115) Chapter Six The Annual Business Cycle and Its Promoters
Front Page Economics
University of Chicago Press

This chapter explores four ways the Tribune tried to regulate the expectations, reactions, and disappointments in 1929 and 1987. The years 1929 and 1987 offered occasion for all four ways of telling the great crashes. News on the stock market made up 40 per cent of the stories actually starting on the front page in 1929. The 1929 Tribune sometimes doubted the reliability of what seasonal reports were available, but they still had great confidence in the forecasts of businessmen as each marketing season approached. The Wall Street Journal published an analysis (“Before the Fall,” December 11) of the rise and fall of the great bull market. It offered a value added explanation of both ends of the stock boom and bust. Bubbles and corrections appeared to be a chronic aspect of investments, and any sudden, new talk of correctives may be just more talk.

Keywords:   Tribune, 1929, 1987, stock market, front page, marketing, Wall Street Journal, bull market

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