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Front Page Economics$
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Gerald D. Suttles and Mark D. Jacobs

Print publication date: 2011

Print ISBN-13: 9780226781983

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226782010.001.0001

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Wordscapes and Toonland

Wordscapes and Toonland

(p.88) Chapter Five Wordscapes and Toonland
Front Page Economics
University of Chicago Press

This chapter discusses how cartoons draw on business or the economy to provide the reader with a visual vocabulary that enriches and replicates the mnemonic force of the dramatisms. The wordscape presented a kind of gauge to regulate the reader's attention and excitement. The cartoon offered a stage for the journalist's dramatism and also provided visual form to the narrative, personae, and the stage. These three elementary forms of toonland are elaborated. The 1929 Tribune cartoonists often appeared to be “editorializing” rather than just milking the situation for whatever fun they could get out of it. In general, the wordscapes and toonlands modified the dramatisms of business, the economy, the stock market, and economic policy. Together with the narratives and the personae, they help form a gestalt—a story with a beginning, middle, end, and setting.

Keywords:   wordscapes, toonland, business, economy, cartoons, dramatisms, Tribune, stock market, economic policy

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