This chapter examines the Trump White House’s efforts to lead public opinion, often referred to as going public, and concentrates on the classic challenges that every administration faces in reaching the public with its messages (including national addresses), focusing the public’s attention, and framing issues to its advantage. It devotes special attention to the president’s unique approach to public relations, including his narrow emphasis on his base. Donald Trump was skilled at attracting attention. His actions, statements, and tweets dominated the news. Nevertheless, he faced the same challenges that bedevil all presidents in obtaining and focusing the public’s attention and framing the terms of debate. Moreover, sometimes his inflammatory rhetoric and lack of message discipline created distractions from his priorities and alienated voters.
Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.