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Solidarity in StrategyMaking Business Meaningful in American Trade Associations$
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Lyn Spillman

Print publication date: 2012

Print ISBN-13: 9780226769561

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226769554.001.0001

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Solidarity, Strategy, and the Meaning of Business

Solidarity, Strategy, and the Meaning of Business

(p.1) Chapter One Solidarity, Strategy, and the Meaning of Business
Solidarity in Strategy

Lyn Spillman

University of Chicago Press

This chapter challenges the assumption that business is necessarily conducted as self-interested action in the pursuit of profit. To examine how profit-oriented firms and businesspeople make sense of their interested action, the chapter analyzes their discourses and strategies of action in contemporary American business associations. Then, exploring the meaning-making about business that actually goes on in these settings, it shows that businesspeople often understand themselves as disinterested rather than self-interested actors. They often think of what they are doing in terms of technical expertise, professionalism, stewardship of the public good and occupational community, and these vocabularies of motive are a constitutive part of many business identities. The chapter argues that the pursuit of strategic interest in competitive profit seeking is conditioned by and relies on institutions and discourses transcending strategic interests, and that such institutions and discourses make capitalist economic action routinely meaningful.

Keywords:   self-interested action, profit seeking, American businesses, business strategy, competitive profit, professionalism

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