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This Is Enlightenment$
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Clifford Siskin and William Warner

Print publication date: 2010

Print ISBN-13: 9780226761473

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226761466.001.0001

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Mediating Media Past and Present

Mediating Media Past and Present

Toward a Genealogy of “Print Culture” and “Oral Tradition”

(p.229) Mediating Media Past and Present
This Is Enlightenment

Paula Mcdowell

University of Chicago Press

This chapter develops a historical analogy around the perception called “media shift.” Just as twentieth-century studies of oral (as opposed to scribal and print) culture took off in the wake of new twentieth-century oral technologies like telephony, the phonograph, and the radio, so too did the eighteenth-century conceptualization of oral tradition emerge in a complex dialectical relationship with an emerging sense of the sometimes reviled and sometimes improving effects of the steady proliferation of print. The chapter documents the eighteenth century's first draft of the comparative media analysis later conducted in the twentieth century.

Keywords:   media shift, oral culture, oral technologies, print, media analysis

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