Made in Italy
Made in Italy
Patrimony capital finds its maximal expression in public-private cultural heritage partnerships. Bringing the account to the twenty-first century, the chapter is structured around four events that tested, reinforced, and expanded Italian cultural power. The return of the Euphronios krater from the Metropolitan Museum of Art stands as a towering symbol of the effectiveness of the Italian model. But the handover of the Venus of Cyrene from Italy to Libya conferred equal legitimacy and prestige, because Italian officials parlayed the exchange into novel diplomatic opportunities. Turning to domestic matters, the refurbishment of the Colosseum, funded by a luxury goods company, illustrates a paradox of patrimony capital, wherein patrimony is a priceless treasure that can be priced to suit private sector needs.
Keywords: privatization, repatriation, Silvio Berlusconi, patrimony capital, Euphronios krater, Venus of Cyrene, brand heritage
Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.
