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Ruling CultureArt Police, Tomb Robbers, and the Rise of Cultural Power in Italy$
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Fiona Greenland

Print publication date: 2021

Print ISBN-13: 9780226756981

Published to Chicago Scholarship Online: September 2021

DOI: 10.7208/chicago/9780226757179.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 06 December 2021

Made in Italy

Made in Italy

Chapter:
(p.150) Chapter 5 Made in Italy
Source:
Ruling Culture
Author(s):

Fiona Greenland

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226757179.003.0006

Patrimony capital finds its maximal expression in public-private cultural heritage partnerships. Bringing the account to the twenty-first century, the chapter is structured around four events that tested, reinforced, and expanded Italian cultural power. The return of the Euphronios krater from the Metropolitan Museum of Art stands as a towering symbol of the effectiveness of the Italian model. But the handover of the Venus of Cyrene from Italy to Libya conferred equal legitimacy and prestige, because Italian officials parlayed the exchange into novel diplomatic opportunities. Turning to domestic matters, the refurbishment of the Colosseum, funded by a luxury goods company, illustrates a paradox of patrimony capital, wherein patrimony is a priceless treasure that can be priced to suit private sector needs.

Keywords:   privatization, repatriation, Silvio Berlusconi, patrimony capital, Euphronios krater, Venus of Cyrene, brand heritage

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