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The Problem with Feeding CitiesThe Social Transformation of Infrastructure, Abundance, and Inequality in America$
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Andrew Deener

Print publication date: 2020

Print ISBN-13: 9780226702919

Published to Chicago Scholarship Online: May 2021

DOI: 10.7208/chicago/9780226702919.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 05 December 2021

Defeating Seasons: Reassembling the Produce Aisle

Defeating Seasons: Reassembling the Produce Aisle

(p.135) Five Defeating Seasons: Reassembling the Produce Aisle
The Problem with Feeding Cities

Andrew Deener

University of Chicago Press

This chapter explains how markets defeated seasons by turning the produce aisle into a year-round high-volume and high-variety “fresh” produce department. It was an incremental process of "invisible science," starting one product at a time, to turn fresh fruits and vegetables into a year round standard market aisle. Over a period of decades, the distribution system finally went cold, as interdependent, long-distance, refrigerated transportation chains developed to serve more and more perishable commodities. Food arrived into regions from far and wide. Shipping ports, cold storage operations, and logistics services made the perishable durable. Supermarkets were able to reassemble produce aisles to fit the high volume and high variety logic of mass merchandising.

Keywords:   supply chains, fresh produce, invisible science, economy of qualities, logistics

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