The Power of Social Comparison
The Power of Social Comparison
The final chapter situates social comparison as an important power resource and asks whether the politics of social comparison can be altered to break the reinforcing cycle of inequality and political will. The authors theorize that political communication that encourages upward comparison, messages of solidarity, and long-term social contact and integration between people from different classes can disrupt the reinforcing cycle.
Keywords: social comparison, power resource, inequality, reinforcing, political communication, solidarity, social contact, integration, politics, class
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