Show Summary Details
- Title Pages
-
Introduction Consumer Engineers and the Transnational Origins of Consumer Capitalism -
One The Origins of “Consumer Engineering”: Interwar Consumer Capitalism in Transatlantic Perspective - The Rise of Consumer Engineering: American Marketing at Midcentury (1930s–1960s)
-
Two The Art of Asking Why: The “Vienna School” of Market Research and Transfers in Consumer Psychology -
Three From Mass Persuasion to Engineered Consent: The Impact of “European” Psychology on the Cognitive Turn in Marketing Thought -
Four Hidden Persuaders? Market Researchers as “Knowledge Entrepreneurs” between Business and the Social Sciences - “Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960)
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Five The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States -
Six The Commercialization of Social Engineering? Adapting Radical Design Reform to American Mass Marketing -
Seven “Streamlining Everything”: Design, Market Research, and the Postwar “American” World of Goods - Bridging Transatlantic Divides: Bringing Consumer Modernity “Back” to Europe
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Eight Corporate America and the International Style: The Transnational Network of Knoll Associates between Europe and the United States -
Nine The “Return” to Europe: Emigrés as Cultural Translators and the Transformation of Postwar European Marketing - Consumer Engineering: Challenges and Legacies
- Acknowledgments
- Abbreviations for Archival Sources
- Notes
- Index
(p.281) Acknowledgments
(p.281) Acknowledgments
- Source:
- Engineered to Sell
- Author(s):
Jan L. Logemann
- Publisher:
- University of Chicago Press
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- Title Pages
-
Introduction Consumer Engineers and the Transnational Origins of Consumer Capitalism -
One The Origins of “Consumer Engineering”: Interwar Consumer Capitalism in Transatlantic Perspective - The Rise of Consumer Engineering: American Marketing at Midcentury (1930s–1960s)
-
Two The Art of Asking Why: The “Vienna School” of Market Research and Transfers in Consumer Psychology -
Three From Mass Persuasion to Engineered Consent: The Impact of “European” Psychology on the Cognitive Turn in Marketing Thought -
Four Hidden Persuaders? Market Researchers as “Knowledge Entrepreneurs” between Business and the Social Sciences - “Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960)
-
Five The Designer as Marketing Expert: European Immigrants and the Professionalization of Industrial and Graphic Design in the United States -
Six The Commercialization of Social Engineering? Adapting Radical Design Reform to American Mass Marketing -
Seven “Streamlining Everything”: Design, Market Research, and the Postwar “American” World of Goods - Bridging Transatlantic Divides: Bringing Consumer Modernity “Back” to Europe
-
Eight Corporate America and the International Style: The Transnational Network of Knoll Associates between Europe and the United States -
Nine The “Return” to Europe: Emigrés as Cultural Translators and the Transformation of Postwar European Marketing - Consumer Engineering: Challenges and Legacies
- Acknowledgments
- Abbreviations for Archival Sources
- Notes
- Index
