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Engineered to SellEuropean Émigrés and the Making of Consumer Capitalism$
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Jan L. Logemann

Print publication date: 2019

Print ISBN-13: 9780226660011

Published to Chicago Scholarship Online: September 2020

DOI: 10.7208/chicago/9780226660295.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 19 May 2022

“Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960)

“Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960)

(p.131) “Tastemakers” or “Wastemakers”? Commercial Design at Midcentury (1930–1960)
Engineered to Sell

Jan L. Logemann

University of Chicago Press

This short segue sketches aspects of the growing importance of commercial design for consumer marketing.

Keywords:   Graphic Design in Advertising, History of Product Design, Designed Obsolescence

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