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Engineered to SellEuropean Émigrés and the Making of Consumer Capitalism$
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Jan L. Logemann

Print publication date: 2019

Print ISBN-13: 9780226660011

Published to Chicago Scholarship Online: September 2020

DOI: 10.7208/chicago/9780226660295.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 04 August 2021

The Rise of Consumer Engineering: American Marketing at Midcentury (1930s–1960s)

The Rise of Consumer Engineering: American Marketing at Midcentury (1930s–1960s)

Chapter:
(p.41) The Rise of Consumer Engineering: American Marketing at Midcentury (1930s–1960s)
Source:
Engineered to Sell
Author(s):

Jan L. Logemann

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226660295.003.0003

Short segue that sketches transformations in marketing which were responsible for creating the abundant world of American goods at midcentury.

Keywords:   Mass Marketing History, Consumers Republic, Consumer Engineering

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