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Engineered to Sell – European Émigrés and the Making of Consumer Capitalism - Chicago Scholarship Online
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Engineered to Sell: European Émigrés and the Making of Consumer Capitalism

Jan L. Logemann

Abstract

Engineered to Sell traces the transnational careers of consumer engineers in advertising, market research and commercial design who transformed capitalism, from the 1930s through the 1960s. It argues that the history of marketing consumer goods is not a story of American exceptionalism. Instead, the careers of immigrants point to the limits of the “Americanization” paradigm. First, the book traces changes in marketing approaches increasingly tailored to consumers which gave rise to a dynamic world of goods. Second, it asks how and why this consumer engineering was shaped by transatlantic excha ... More

Keywords: History of Capitalism, Transnational History, Transatlantic Relations, Business History, Consumer History, Marketing History, Design History, Elite Migration, Knowledge transfers, Emigration, Westernization

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780226660011
Published to Chicago Scholarship Online: September 2020 DOI:10.7208/chicago/9780226660295.001.0001

Authors

Affiliations are at time of print publication.

Jan L. Logemann, author
University of Göttingen

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Contents

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Front Matter

Section One Transformations in Marketing and Consumer Research

Section Two Designing for Sustained Demand

Section Three Transatlantic Return Voyages