Talking About Color
This concluding chapter covers the institutions, ideologies, techniques, and technologies that emerged during the early twentieth century from previous decades of color research. While some – such as Ladd-Franklin’s “development” theory – were abandoned; and others – such as Peirce’s Pragmatism and semiotic – flourished, all found their ways into new medical, governmental, commercial, and popular modes of understanding and working with color, and with perceiving human beings.
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