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Music and the New Global CultureFrom the Great Exhibitions to the Jazz Age$
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Harry Liebersohn

Print publication date: 2019

Print ISBN-13: 9780226621265

Published to Chicago Scholarship Online: May 2020

DOI: 10.7208/chicago/9780226649306.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 24 September 2021

A Global Empire of Sound

A Global Empire of Sound

(p.221) 9 A Global Empire of Sound
Music and the New Global Culture

Harry Liebersohn

University of Chicago Press

After 1900 Gramophone’s management quickly set up a phonographic world empire, with difficult early ventures in Australia and Russia. William Barry Owen exemplified the nerviness of early entrepreneurs in the phonograph industry. Gramophone had challenges but great success in India, leading to the establishment of a Calcutta record factory in 1908. Fred Gaisberg embodied the energy and widening horizons of the early Gramophone entrepreneurs. Sent by Berliner to England, he heard Enrico Caruso in Milan and immediately signed him up for recordings that launched the singer’s phonographic career. In 1902 Gaisberg went on to a tour of Russia, where he discovered musical talent and was thrilled by his trip down the Volga River. A year later Gaisberg went on to an Asian tour; one of its highlights was his meeting with Gauhar Jaan, who became a star of the Indian record industry. A global culture was beginning to emerge in which each non-European country defined its own way to appropriate the new recording technology and match it to its own commercial and state interests.

Keywords:   Fred Gaisberg, Indian music, William Barry Owen, Enrico Caruso, Gauhar Jaan

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