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Coming TogetherThe Cinematic Elaboration of Gay Male Life, 1945-1979$
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Ryan Powell

Print publication date: 2019

Print ISBN-13: 9780226634234

Published to Chicago Scholarship Online: January 2020

DOI: 10.7208/chicago/9780226634401.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 15 October 2021

Conclusion

Conclusion

Chapter:
(p.223) Conclusion
Source:
Coming Together
Author(s):

Ryan Powell

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226634401.003.0006

By 1979, the independent film culture that had been born in the late 1960s with the steep decline of Hollywood’s dominance was now, itself, swiftly entering a state of decline. The “blockbuster syndrome” initiated by Jaws in 1975 changed not only what kind of movies got made but how many and how they were distributed. Studios managed their financial risk by making fewer movies, then ramping them up to event status with an onslaught of television advertising, cross-promotion, and saturation booking. The formula was successful enough to turn around Hollywood’s fortunes....

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