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Creativity on DemandThe Dilemmas of Innovation in an Accelerated Age$
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Eitan Y. Wilf

Print publication date: 2019

Print ISBN-13: 9780226606835

Published to Chicago Scholarship Online: September 2019

DOI: 10.7208/chicago/9780226607023.001.0001

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Institutional Myths of Innovation

Institutional Myths of Innovation

(p.177) Conclusion Institutional Myths of Innovation
Creativity on Demand

Eitan Y. Wilf

University of Chicago Press

The conclusion first teases out a number of theoretical points about business innovation. It then provides a general sociological argument about the function that innovation strategies perform in the business world, namely that of an institutional myth that organizations are ready to embrace as a ritualized, though not necessarily effective, way to cope with the uncertainty and ambiguity that pervade business innovation. The conclusion ends by drawing parallels between knowledge production in anthropology and the arguments made in the book about knowledge production in business innovation. Based on this comparison, it argues that business innovation provides a cautionary tale in light of which recent calls made by anthropologists to revamp and “innovate” anthropological training and work in the model of design should be critiqued.

Keywords:   institutions, myth, ritual, innovation, uncertainty, organizations, anthropology, design, critique

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