Jump to ContentJump to Main Navigation
Creativity on DemandThe Dilemmas of Innovation in an Accelerated Age$
Users without a subscription are not able to see the full content.

Eitan Y. Wilf

Print publication date: 2019

Print ISBN-13: 9780226606835

Published to Chicago Scholarship Online: September 2019

DOI: 10.7208/chicago/9780226607023.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 03 July 2022

“Putting This Mess into a Structure”

“Putting This Mess into a Structure”

Cultural Contradictions and Discursive Resolutions

Chapter:
(p.55) Two “Putting This Mess into a Structure”
Source:
Creativity on Demand
Author(s):

Eitan Y. Wilf

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226607023.003.0003

Innovation consultants must not only develop productive innovation strategies but also contend with the macrosociological landscapes in which business innovation is anchored. Set within a modern Western normative framework, consultants’ promise to build a stable corporate culture of innovation and organizational creativity embodies a basic cultural contradiction because modern Romantic normative ideals of creative agency connote unpredictability and resistance to formalization and routinization. Against this backdrop, the chapter analyzes the ways in which innovation workshop facilitators attempt to reframe this cultural contradiction and thus encourage workshop participants to inhabit the—on the surface, counter-intuitive—idea that innovation can and should be routinized, formalized, and rationalized. They do so by means of different ritual-semiotic communicative events. They first bring into being the specific macrosociological order that opposes a Romantic ethos (associated with mercurial human creativity) and a professional ethos (associated with rule-governed rationality). During the workshop this macrosociological order then becomes the basis for suggested transformations in the roles that participants inhabit with respect to innovation, namely from associating innovation with a Romantic ethos at the beginning of the workshop to accepting at its end that a professional ethos can lead to successful innovation as a permanent feature of the organization.

Keywords:   macrosociological order, cultural contradiction, Romantic ethos, professional ethos, ritual, semiosis, workshop, innovation, communicative event

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.