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Guerrilla MarketingCounterinsurgency and Capitalism in Colombia$
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Alexander L. Fattal

Print publication date: 2018

Print ISBN-13: 9780226590509

Published to Chicago Scholarship Online: May 2019

DOI: 10.7208/chicago/9780226590783.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 05 December 2019

The Colombian Model

The Colombian Model

Chapter:
(p.205) Conclusion The Colombian Model
Source:
Guerrilla Marketing
Author(s):

Alexander L. Fattal

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226590783.003.0011

The conclusion considers Colombia’s place in a global hierarchy of security expertise and questions its efforts to establish a model of demobilization policy for other war-torn countries to follow. It looks specifically at the relationship between Colombia and the United States, and the South American nation’s role as a laboratory for U.S. Empire, a lower stakes setting where policy elites to experiment with strategies to apply in the flashpoints of the Global War on Terror, especially Afghanistan. The conclusion suggests that other countries should be wary about adopting Colombia’s militarized version of demobilization policy, for it mires ex-combatants betwixt and between military and civilian spheres and makes demarcating a “postconflict” period nearly impossible. The conclusion tracks a tour organized by the Colombian reintegration agency for twenty-three policy elites from nineteen countries reeling from armed conflicts in the Global South. In analyzing the highly choreographed expedition, the conclusion underlines branding’s role in Colombia’s efforts to project an image of a postconflict future internationally. Drawing on Jacques Derrida’s Specters of Marx, the conclusion then pivots to examine the relationship between the demobilization program scrutinized Guerrilla Marketing and the then-looming demobilization of FARC guerrillas after the 2016 peace accord.

Keywords:   security expertise, transnational experts, laboratory of US Empire, Afghanistan, Global South, Jacques Derrida, postconflict futures

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