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Guerrilla MarketingCounterinsurgency and Capitalism in Colombia$
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Alexander L. Fattal

Print publication date: 2018

Print ISBN-13: 9780226590509

Published to Chicago Scholarship Online: May 2019

DOI: 10.7208/chicago/9780226590783.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 03 August 2021



(p.198) Sergio
Guerrilla Marketing

Alexander L. Fattal

University of Chicago Press


I left the house when I was nine to work and pay for school. We were poor, and with so many siblings, we had to leave to pull coca leaves. I grew up away from home. When I was in third grade; a man brought me to a farm—and I turned thirteen there. In those days we would work for eight hours in a small village outside Las Chilupas. That’s when a guerrilla called “Restrepo” came to the village. He asked me if I wanted to join. I said, no; taking up arms seemed hard to me, and I was scared....

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