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Guerrilla MarketingCounterinsurgency and Capitalism in Colombia$
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Alexander L. Fattal

Print publication date: 2018

Print ISBN-13: 9780226590509

Published to Chicago Scholarship Online: May 2019

DOI: 10.7208/chicago/9780226590783.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 19 September 2021



(p.111) Gabriel
Guerrilla Marketing

Alexander L. Fattal

University of Chicago Press

We walk up to my office, conveniently tucked in a side corner of a university building. I close the door, and Gabriel unzips his jacket, revealing a black bulletproof vest. He rips the Velcro open and tucks the vest under the desk. I lift it off the ground and am surprised by how light it is. “Will that protect you?” I ask. He replies, “So they say.” He takes in the scenery of the green hills through the large window behind me before launching into his story....

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