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Guerrilla MarketingCounterinsurgency and Capitalism in Colombia$
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Alexander L. Fattal

Print publication date: 2018

Print ISBN-13: 9780226590509

Published to Chicago Scholarship Online: May 2019

DOI: 10.7208/chicago/9780226590783.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 02 August 2021



(p.69) Juana
Guerrilla Marketing

Alexander L. Fattal

University of Chicago Press


Back then, they didn’t let themselves be seen. If you saw them, they were dressed like anybody else, so you couldn’t recognize them. But then they started to declare who they were. They weren’t called guerrillas but rather compañeros. When I was like nine years old an uncle joined the guerrilla. My mom said, “Don’t talk to those people, because they take children with them.” My mom would lie to us so we wouldn’t hang out with them....

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