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Guerrilla MarketingCounterinsurgency and Capitalism in Colombia$
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Alexander L. Fattal

Print publication date: 2018

Print ISBN-13: 9780226590509

Published to Chicago Scholarship Online: May 2019

DOI: 10.7208/chicago/9780226590783.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 24 July 2021



(p.34) Omar
Guerrilla Marketing

Alexander L. Fattal

University of Chicago Press

A dozen former guerrillas stood on the grass by the sidewalk, taking turns tossing a 100-peso coin toward a small ditch burrowed in the dirt, a game akin to a miniaturized version of horseshoes. The PAHD had chosen a purposefully nondescript building that it named New Day to serve as an all-male halfway house where thirty to forty rebels waited to be officially certified as demobilized. Omar and I sat in a side room as his peers played “little coin” outside. Omar adjusted the baseball cap covering his shaved head and launched into his story....

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