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Bulls Markets – Chicago's Basketball Business and the New Inequality - Chicago Scholarship Online
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Bulls Markets: Chicago's Basketball Business and the New Inequality

Sean Dinces


Bulls Markets offers a revised business history of the Chicago Bulls NBA franchise since the late 1970s, with a focus on the team's transition to a new arena, the United Center, in 1994. Journalists and academics praised Bulls executives for using private funds for the construction of the United Center, and for establishing a philanthropic partnership with the surrounding neighborhood. The mainstream story of the Bulls and the United Center thus portrayed franchise owner Jerry Reinsdorf as a paragon of corporate responsibility in an industry typically known for manipulating municipal politicia ... More

Keywords: capitalism, inequality, neoliberalism, Chicago Bulls, Jerry Reinsdorf, United Center, sports, stadiums, monopoly, Chicago

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780226583211
Published to Chicago Scholarship Online: May 2019 DOI:10.7208/chicago/9780226583358.001.0001


Affiliations are at time of print publication.

Sean Dinces, author
Long Beach City College