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The Affect EffectDynamics of Emotion in Political Thinking and Behavior$
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George E. Marcus, W. Russell Neuman, and Michael MacKuen

Print publication date: 2007

Print ISBN-13: 9780226574417

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226574431.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 24 September 2021

Politics and the Equilibrium of Fear: Can Strategies and Emotions Interact?

Politics and the Equilibrium of Fear: Can Strategies and Emotions Interact?

(p.337) Chapter Fourteen Politics and the Equilibrium of Fear: Can Strategies and Emotions Interact?
The Affect Effect

Arthur Lupia

Jesse O. Menning

University of Chicago Press

This chapter reports a global view of affective politics from the perspective of game theory. Many game-theoretic efforts in political science are criticized for the minimal way in which they represent how people think, as well as their psychological inadequacy. Research concerning emotion conducted over the course of the past decade reinforces the idea that emotions are necessary for goal-oriented behavior. In the Sanfey research agenda, the empirical study of emotions and a game-theoretic representation of a social situation combine to provide superior insights into the relation between emotion and strategic behavior. Emotions play a significant role in the outcome of political processes. A game-theoretic approach can clarify the conditions under which politicians should seek to evoke fear among voters and the conditions under which people will respond to emotional appeals.

Keywords:   game theory, affective politics, political science, emotion, Sanfey research, fear, game-theoretic approach, strategic behavior

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