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The Affect EffectDynamics of Emotion in Political Thinking and Behavior$
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George E. Marcus, W. Russell Neuman, and Michael MacKuen

Print publication date: 2007

Print ISBN-13: 9780226574417

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226574431.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 24 September 2021

The Road to Public Surveillance: Breeching Attention Thresholds

The Road to Public Surveillance: Breeching Attention Thresholds

(p.265) Chapter Eleven The Road to Public Surveillance: Breeching Attention Thresholds
The Affect Effect

Doris A. Graber

University of Chicago Press

This chapter forces emotion-driven attention out of the laboratory and into the buzzing confusion of everyday life. The key to resolving the attention-arousal puzzle seems to lie in producing fear- or anxiety-arousing content and alerting the audience to the impending dangers. It is noted that stories that have many or powerful fear-arousing elements are potent enough to arouse the surveillance system of large numbers of viewers, inducing them to pay close attention to political news. The magnitude of the danger as related in the story, rather than its visual and vocal aspects, appears to be the most important aspect of arousal. It is hoped that experiments that test the arousal potential of combinations of the various elements that have been determined will shed further light on the findings reported.

Keywords:   attention, arousal, fear, anxiety, dangers, surveillance system, political news

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