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Reluctant CapitalistsBookselling and the Culture of Consumption$
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Laura J. Miller

Print publication date: 2006

Print ISBN-13: 9780226525907

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226525921.001.0001

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The Revolt of the Retailers: Independent Bookseller Activism

The Revolt of the Retailers: Independent Bookseller Activism

(p.161) Chapter 7 The Revolt of the Retailers: Independent Bookseller Activism
Reluctant Capitalists

Laura J. Miller

University of Chicago Press

This chapter explores the history of independent bookseller activism in the U.S. It explains that independent booksellers' activism took three related forms. These include the use of their trade organizations as a base from which to organize, the use of antitrust laws to equalize the terms publishers and wholesalers grant to chains and independents, and engaging in educational campaigns aimed at convincing the public to patronize independents. This chapter provides examples of these strategies including the transformation of the American Booksellers Association into a platform for independent booksellers.

Keywords:   independent booksellers, activism, U.S., trade organizations, educational campaigns, antitrust laws, American Booksellers Association

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