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Reluctant CapitalistsBookselling and the Culture of Consumption$
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Laura J. Miller

Print publication date: 2006

Print ISBN-13: 9780226525907

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226525921.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 21 October 2021

Designing the Bookstore for the Standardized Consumer

Designing the Bookstore for the Standardized Consumer

(p.87) Chapter 4 Designing the Bookstore for the Standardized Consumer
Reluctant Capitalists

Laura J. Miller

University of Chicago Press

This chapter examines the history of designing bookstores in the U.S. It investigates how standardization became an important aspect of bookstore chains' efforts to rationalize bookselling. The chapter also discusses the economic and cultural significance of bookstore design, as well as the creation of book displays. This chapter also explains how the construction of identical book outlets benefited the chains by making available economies of scale and by contributing to the chains' populist image.

Keywords:   bookstore design, U.S., standardization, bookselling, book displays, economies of scale, populist image

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