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Reluctant CapitalistsBookselling and the Culture of Consumption$
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Laura J. Miller

Print publication date: 2006

Print ISBN-13: 9780226525907

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226525921.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 02 December 2021

Providing for the Sovereign Consumer: Selecting and Recommending Books

Providing for the Sovereign Consumer: Selecting and Recommending Books

(p.55) Chapter 3 Providing for the Sovereign Consumer: Selecting and Recommending Books
Reluctant Capitalists

Laura J. Miller

University of Chicago Press

This chapter examines the role of booksellers in the U.S. in selecting and recommending books to consumers. It identifies some of the industry-related factors that help determine what book readers purchase and describes the changes in booksellers' jobs in recommending books in the 1960s. This chapter also explains that selection and recommendation have evolved because of the decline in bookseller's educational mission and the concomitant rise of an ideology that acclaims the sovereignty of the consumer.

Keywords:   booksellers, U.S., book readers, educational mission, sovereignty of the consumer

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