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Stories of CapitalismInside the Role of Financial Analysts$
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Stefan Leins

Print publication date: 2018

Print ISBN-13: 9780226523392

Published to Chicago Scholarship Online: September 2018

DOI: 10.7208/chicago/9780226523569.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 29 March 2020

Inside Swiss Banking

Inside Swiss Banking

(p.29) 3 Inside Swiss Banking
Stories of Capitalism

Stefan Leins

University of Chicago Press

This chapter gives an overview of the history of Swiss banking, of how Zurich became a financial center and of how the social role of the Swiss banker emerged over time. It introduces how financial analysts present themselves as a group and how they distinguish themselves from other groups in banking. It shows that, to become influential, analysts depend heavily on the notion that bankers are not a homogeneous group but a conglomerate of various sub-professional groups with diverging self-ascriptions that are in ongoing competition for legitimacy and influence.

Keywords:   bankers, financial analysts, gnomes of Zurich, Paradeplatz, Swiss bank secrecy, Swiss banking, tax evasion, tax fraud

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