Cultural Change and Economic Growth
Cultural Change and Economic Growth
Assessing the Impact of a Business-Led Movement
This concluding chapter discusses the significance of industry having played such a leading role in the natural foods movement, and considers what this case tells us about the presence of industry in social movements more generally. It summarizes natural foods movement successes as well as those goals that have not yet been reached. It also describes the proliferation and fragmentation of advocacy groups, and argues that the natural foods industry continues to act as a binding force. The chapter discusses theories of institutionalization, but rejects arguments that posit a straightforward deradicalizing influence by industry. Instead, the chapter makes a case for focusing on the mixed consequences of growth and flexibility that come with industry participation in a movement. It is proposed that industry encourages cultural change while upholding a capitalist framework for the production and distribution of consumer goods.
Keywords: capitalism, cultural change, deradicalization, flexibility, growth, institutionalization
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