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Building Nature's MarketThe Business and Politics of Natural Foods$
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Laura J. Miller

Print publication date: 2017

Print ISBN-13: 9780226501239

Published to Chicago Scholarship Online: May 2018

DOI: 10.7208/chicago/9780226501406.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 05 March 2021

Markets and Movements

Markets and Movements

(p.1) Chapter One Markets and Movements
Building Nature's Market

Laura J. Miller

University of Chicago Press

This opening chapter introduces the natural foods field: the movement first developed in the United States in the early nineteenth century and spawned a related industry by the 1870s. The chapter discusses the book's research questions regarding the relationship between the natural foods industry and movement, and the historical process through which natural foods gained cultural legitimacy. These questions are situated in scholarship on movements' interactions with the private sector, and in theoretical debates about the ways in which cultural concerns are integrated with political goals and processes in social movements. The chapter develops the concept of the lifestyle movement whereby individual consumption, along with the social organization of consumer goods' production and circulation, become a key means to achieve social and cultural outcomes. The chapter concludes with a brief overview of the research methods used for this study.

Keywords:   consumption, culture, field, lifestyle, private sector, research methods, social movements

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