Mass-Mediated Elderhood
Mass-Mediated Elderhood
This chapter charts the radio personality's life history from his early years to his profession as a school teacher before he became the most popular voice at Breeze FM. The chapter discusses the discrepancies between his experiences and the sense of a village elder that he projected as Gogo Breeze. It emphasizes the mass-mediated nature of his elderhood and his in-depth knowledge of the Chinyanja / Chichewa language. The chapter introduces some of the recurrent idioms on his programs. It also describes Gogo Breeze's contribution to the radio station's revenue and his relationships with various figures of authority in Chipata, the town where the station is based.
Keywords: life history, Chinyanja / Chichewa, elderhood, mass media, authority, Chipata
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