Jump to ContentJump to Main Navigation
The Laws of CoolKnowledge Work and the Culture of Information$
Users without a subscription are not able to see the full content.

Alan Liu

Print publication date: 2004

Print ISBN-13: 9780226486987

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226487007.001.0001

Show Summary Details
Page of

PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 01 December 2021

The Ethos of Information

The Ethos of Information

(p.181) Chapter 5 The Ethos of Information
The Laws of Cool

Alan Liu

University of Chicago Press

This chapter presents the results of a survey of “cool” and related terms on the World Wide Web using major search engines, conducted on July 6–7, 1998. There is clearly much more cool on the web in the form of self-declared cool pages, references to other cool pages, and general appreciation of things cool than might be expected for a word whose usage is non-functional. Second, the raw totals understate the case considerably because cool collects disproportionately in those parts of web pages that have premium value: in the encoded page title, the links on the page, and frequently even the URL or domain name. Third, cool exploits its position close to the bone of networked information to express information culture's awareness of itself. These results show that cool is an ethos or “character” of information—a way or manner of living in the world of information.

Keywords:   cool, web pages, networked information, information culture, ethos, World Wide Web

Chicago Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.