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Radio's AmericaThe Great Depression and the Rise of Modern Mass Culture$
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Bruce Lenthall

Print publication date: 2007

Print ISBN-13: 9780226471914

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226471938.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 30 July 2021

Radio 's Listeners

Radio 's Listeners

Personalizing Mass Culture

(p.53) 2. Radio 's Listeners
Radio's America
University of Chicago Press

This chapter describes the listeners of radio. Popular listeners did not dictate the shape of radio or its programs. Radio would attract a mass audience because those millions cared deeply and made broadcasting an integral part of their daily lives. Listeners came to equate people and entertainment with the goods they advertised. Listening to the radio was an act of negotiating between the power of the mass medium and one's own interests. Vox Pop simply presents a detailed example of a common listener response. The practice of creating and relying upon ethereal relationships made a real difference for both individual listeners and the modern United States. As listeners relied upon the relationships they forged of the air, many felt they could participate in the intimate but national political communities in which they mattered.

Keywords:   listeners, radio, mass medium, Vox Pop, modern United States, mass audience, broadcasting

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