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Corporate Bodies and Guilty MindsThe Failure of Corporate Criminal Liability$
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William S. Laufer

Print publication date: 2006

Print ISBN-13: 9780226470405

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226470429.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use.date: 21 January 2020

Crafting a Soul

Crafting a Soul

Chapter:
(p.156) Chapter Six Crafting a Soul
Source:
Corporate Bodies and Guilty Minds
Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226470429.003.0006

This chapter uncovers the images and metaphors of the corporate soul with a brief historical overview. An exaggerated form of image creation and management is detailed next: the washing of a corporation's reputation. This discussion is followed by a review of the Nike v. Kasky case, perhaps the most notable example of “greenwashing” in recent years. The chapter concludes with the all-too-familiar problem of verifying the social representations of corporations, for the purposes of socially responsible investing.

Keywords:   image creation, image management, reputation, greenwashing, social representations, investing

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