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Consuming YouthVampires, Cyborgs, and the Culture of Consumption$
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Robert Latham

Print publication date: 2002

Print ISBN-13: 9780226468914

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226467023.001.0001

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Voracious Androgynes: the Vampire Lestat on MTV

Voracious Androgynes: the Vampire Lestat on MTV

(p.96) Three Voracious Androgynes: the Vampire Lestat on MTV
Consuming Youth

Rob Latham

University of Chicago Press

This chapter concentrates on the “homosexual panic” aroused by Anne Rice's vampires. It specifically covers Lestat's career as a youth-culture icon. The yuppie vampire contains both progressive and reactionary elements, and it is imperative (if at times quite difficult) to disentangle them from one another. Tony Scott's The Hunger reveals how narcissistic objectification and utopian eroticism function together within the libidinal economy of the yuppie vampire text. David Bowie's appearance in The Hunger marked a crucial stage in the evolution of the youth-consumer vampire, showing the convergence of this figure with a cybernetic logic; it also exerted a profound influence on subsequent vampire texts. Rice's Vampire Lestat discusses the glamorous portrait of rock-star vampire Lestat de Lioncourt. Mainstream bands — those who, like Lestat, depend on extensive commodity chains — emerge as vampiric in a negative sense, as implicit exploiters.

Keywords:   objectification, Anne Rice, eroticism, Lestat de Lioncourt, Tony Scott, The Hunger, David Bowie, Vampire Lestat

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